Top Shelf Privacy Policy

This Privacy Policy (the “Privacy Policy”) is effective as of May 7, 2015, and entered into by and between the company or individual specified during the online registration process (“Visitor”) and Top Shelf Beverages, Inc., a California corporation with its principal place of business in San Francisco, California (“Top Shelf”). Capitalized terms not defined in this Privacy Policy are defined in the Top Shelf Visitor Agreement, accessible by link on Top Shelf’s Site, .

This Privacy Policy is meant to inform visitors of (the “Site”) of the use and disclosure of Information obtained by the Site. Top Shelf can modify this Privacy Policy at any time without giving prior notice to or obtaining the consent of visitors.

By visiting the Site, the visitor expressly consents to the processing of his/her Information according to this Privacy Policy. Information may be processed by Top Shelf in the country where it was collected, as well as other countries (including the United States) where laws regarding processing of Personal Information may be less stringent than the laws in visitor’s country.


Top Shelf gathers only the information that is reasonably necessary for it to operate the Top Shelf Platform and otherwise conduct its business.

Automatically Gathered Information

Top Shelf automatically collects data such as IP addresses, browser types and browser software versions to tailor the presentation of the Site to each visitor’s platform and to maintain a record of activity, trends and patterns on the Site. Top Shelf will not use such information to identify a visitor unless we determine, in our sole discretion, that it is necessary to enforce compliance with various policies to protect the Site, Visitors and/or others. Top Shelf uses the standard cookies feature of major browser applications to enable Visitors to specify unique preferences that get stored on Visitor’s computer. Visitors always have the option of disabling cookies via their browser preferences. If you disable cookies on your browser, please note that some parts of our Site may not function as effectively or may be considerably slower.

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how Visitors use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


We use commercially reasonable methods to keep Visitor’s Personal Information securely in our files and system, and to insure that our collection of such relevant information does not interfere with the operation or security of your system. Notwithstanding the foregoing, please note that with current technology, we cannot guarantee the security of your data as it travels over the Internet.


Personal Information

Top Shelf uses Visitor’s Personal Information for our own internal purposes including contacting you via email to inform you about updates to the Top Shelf Platform and providing you with services and information relating to e-commerce transactions that you conduct on the Site. Top Shelf will never rent, sell or provide Visitor’s Personal Information to third parties, including advertisers, without your express consent, with the exception of our credit card processing and payment partners where release is required to receive or make payments. Notwithstanding the foregoing, Top Shelf reserves the right to disclose Personal Information as required by law.

Anonymous Information

Top Shelf may use Anonymous Information for to analyze inquiry, request and usage patterns so that we may enhance the Top Shelf Platform and Site. Top Shelf reserves the right to use and disclose Anonymous Information to third parties in our discretion.

Links to Other Sites; Access Beyond Top Shelf’s Control

Please note that Top Shelf may provide access to and from other websites. This Privacy Policy only applies to Top Shelf’s Site and not to any other websites. Top Shelf is not responsible for nor a party to the privacy practices or content of any other websites. By clicking on a link, logo or other item, or using certain services available on the Site, please note that you may no longer be on the Top Shelf Platform. To check what Internet location you are on, note the URL at the top and/or bottom of your browser. We encourage you to read the posted privacy statement of other websites and parties upon disclosing your Personal Information.


“Personal Information” means information about a Visitor that is personally identifiable to him/her, like Visitor’s name, address, email address or phone number, as well as other non-public information that is associated with the foregoing.

“Anonymous Information” means information that is not associated with or linked to your Personal Information; Anonymous Information does not permit the identification of individual persons. Top Shelf may create Anonymous Information from a) automatically gathering information, or b) Personal Information, by excluding information (such as names) that makes the information personally identifiable to Visitor.

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