Boochin’ Boss Babes: Ali Zarrow

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Throughout March, we’re highlighting some of the most inspiring badass booches in our community. They’ll share with us their inspiration, the challenges they face as women in their industries, their female role models, and what makes them feel like #girlbosses. It seems only fitting to start the series with our very own Boss Lady, Ali Zarrow, Clearly Kombucha CEO and Co-Founder!

     Lately, my inspiration has come from people telling me “no” or “that’s impossible.” Between the fundraising process, retailer pitches, and the day-to-day operations of running a small business, I often hear “no.” For months, if not years, these “no’s” got me down and sometimes even caused me doubt my ability.

     Recently, on a much-needed weekend away, I spent some time reflecting on what truly keeps me going every day and it was then, during a grueling beach run, that I realized that this is the source of my inspiration, what keeps me going and makes me push myself harder. So if you’ve told me “no,” thank you because you’re the reason I push myself every day!

     I think many of these “no’s” are more commonly told to female leaders than male. When you ask what challenges do I face as a woman in my industry, I think an easier question to answer would be what challenges do we not face 😉 But in all seriousness, I often feel as though people don’t take me seriously. I’m on the shorter side, I look younger than I really am, and I’m a female CEO. I am consistently underestimated and doubted. And being a female in a predominately male industry doesn’t help either. But as I said before, “no’s” have gotten me where I am today and push me toward where I want to be tomorrow.

     One of my biggest role models is Beyoncé. How can you not be inspired by her?! She has so many talents and roles– performer, business mogul, and activist. And she’s giving birth to twins, how #badass is that?!

     On days that I wake up before my alarm goes off and don’t feel tired– this doesn’t happen often– I feel like a total boss. I especially feel this way when I check things off my to-do list before the day has really even begun. Making it to the gym after a long day of work also helps make me feel like I’m owning it. Whenever I’m struggling to feel like the strongest version of myself,  I try to think back to a time when I felt empowered and that usually helps me get my head back into the #girlboss game.

     Finally, knowing that I’m leading a predominately female team pushes me to do my best, set a good example, and be especially attuned to the unique challenges that we face.

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